CARRIER: THE HIGH ROAD
Logistics is the circulatory system of the world, and we are the pulse check. The High Road is a sophisticated daily download on the freight industry, analyzing quarterly earnings, disruptive tech, and market trends.
THE CREW: We bridge the gap between the cab and the cloud. From the veteran asphalt wisdom of Mac to the stochastic modeling of Aris, we cover every mile of the supply chain.
WARNING: We prioritize safety, efficiency, and engineering excellence. Idling engines and sloppy logs will not be tolerated.
Mac
ROLE: Fleet Manager / The Veteran
A 56-year-old veteran with 2.8 million miles behind the wheel. Mac restores vintage CB radios, tends to his rose garden, and treats his fleet like a stern uncle. He believes autonomous trucks can’t smell a failing wheel bearing.
Aris
ROLE: Optimization Engineer / The Whiz Kid
A 34-year-old industrial engineer who views the fleet as a living math equation. He lives in a minimalist apartment filled with server racks and views every idling engine as a personal failure of logic.
Elena
ROLE: Risk Management / The Iron Lady
A former law enforcement officer turned claims manager. Elena treats every accident report like a crime scene. A competitive ballroom dancer, she values strict adherence to form—on the dance floor and the shipping lane.
Jules
ROLE: Account Manager / The Diplomat
The master of soft skills who translates “trucker speak” into “VP of Supply Chain speak.” A dedicated yoga-mom who survives on green juice, she ensures that behind every GPS dot, the human relationships are intact.